The Rise, Fall, Rise Again of Bed Bath & Beyond

If you’re a millennial, you grew up walking down the stark white, sterile aisles of Bed, Bath & Beyond – aisles filled from floor to ceiling with $40 throw pillows and overpriced, fluffy towels. At least, that’s how it looked from broke-ass, college me. As I...

The 5 Ps of Marketing and Their Role

LET’S TALK MARKETING. No, really. The basics. The 5 Ps of Marketing are about as basic as you can get when creating your strategy. What are the Ps? They’re a foundational tool of marketing that are crucial to any offer, launch, or business. The “Ps” are a necessity to...

What To Know About Taylor Swift’s Marketing

I got the privilege to head up to Philly for The Eras Tour last week, and as an OG Swiftie (but not the crazy kind, I swear), you can imagine how excited I was. I’m even going on day 5 of still not having a voice from screaming my little heart out. But not only...

Make Money Daily Doing This

I bet when you saw that you rolled your eyes. Well, of course you did… you’re in my space, so I expect nothing less. Here’s the thing: I created something that actually makes sure I make money daily. And I’m not going to do that thing that the...

Putting Your Business In a Box Won’t Work

I received a note on a discussion board I did recently for grad school. (Hi, I’m currently getting my Masters in Legal Studies… and yes, I do realize I might be crazy to do all of this at once.) My professor said, “Your thoughts are terrific; but,...